Reviews

Marci brings a wonderful combination of expert writing skill, community knowledge and creative brainstorming to her role as associate editor of Canandaigua Magazine. We chose her over a slew of candidates for the position, and she has done more to add to the spirit and voice of the magazine than we could have hoped. Beyond that, she is such a genuine and warm presence. We have such great confidence in her, and feel extremely lucky to have found her.”

Mark Liu, Editor, Manager

Gannett Custom Content

 

"I have had the pleasure of working with Marci on and off for over 20 years in a variety of settings. She is extremely creative, versatile, professional and pleasant to work with. She positively impacts individuals and businesses with her unique ability to evaluate needs, efficiently correspond and creatively influence.

Marci possesses the perfect combination of marketing experience and business knowledge to help business owners and organizations overcome their obstacles and reposition themselves in this competitive market. I would highly recommend her services to anyone looking to find new and creative ways to increase their bottom line."

Debbie Clune

Gatehouse Media

 

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Wayne  County Nursing Home Rehab Center

Logo Revamp

Outdoor Billboard Campaign for Rehab Services

Website Design



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Working with The Wayne County Nursing Home and Rehab Center in Lyons, New York was  one of my most gratifying and interesting projects.

This facility has a history going back about 175+ years. Over that time, it developed from the first social consciousness of the 19th century -- "the poorhouse" on the outskirts of town -- to one of the most forward-thinking and progressive senior facilities in New York State.

The new $7.5M nursing home is designed on the Household Model - an X-shaped design that creates a home atmosphere for smaller groups of residents, with living areas, large family dining rooms and hotel-like reception desks with fireplaces and more. This is a place where the atmosphere matches the top care given to the whole person - mentally, spiritually, emotionally and physically.

For two years, I worked directly with the administrator and a benefactor to promote, publicize and present the new philosophy and services of the nursing home and give it an updated, approachable and informative marketing message.

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